Sexuality in the Media

The first advertisement that I found is of a nude woman holding a giant perfume bottle. It is for a Coach perfume and the ad also highlights several other Coach products such as bracelets, a headband, and sunglasses. I think that this is an effective advertisement because of the crisp, bright colors and not because of the sexuality. This ad would have been just as effective with a bottle that was not transparent or even some sort of clothing. While searching, I noticed that almost all of the advertisements (including those that were sexually overt) were of women. The only time I noticed a man, he was fully dressed in a suit and tie; however, the women in the ads were more and more scantily clad the more I flipped through magazines.

The second advertisement I found is for a limited edition Tiffany & Co. necklace. I found it in an InStyle magazine and, although I realized that there are many sexually overt images, this particularly caught my eye. I think it is quite effective in capturing the audience's attention. I spent about half a minute trying to figure out what the patch of skin was, until I realized that it was of a woman's chest and I immediately felt uncomfortable, however I feel that the audience will remember the ad better for that exact reason. In my opinion, the overt cleavage is not at all necessary and there are many Tiffany & Co. advertisements that solely highlight the product and without the use of models. True, a necklace is worn around the neck as pictured in the ad, but I do not think that the model's lack of clothing is appropriate.